Connected Cars on the Fast Track

A technology with the ability to revolutionize the automotive industry, implicating the need for suppliers far beyond traditional car component suppliers. The following five publications give an insight into this topic. While the first publication serves as an introduction, the other publications examine the subject from different perspectives.

Buckle up: The connected-car revolution is almost here

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Although the connected car revolution is still in its beginning, senior editor and technology journalist Devindra Hardawar of engadget gives a profound overview over the connected car developments in the past, present and the future. He describes which services belong to the connected car technology and which companies are involved in this complex industry. In chronological order Hardawar first points out the current state of car technology. According to him, it lags behind other rapid evolutions compared to e.g. the mobile industry. The central part covers the topic of the near future of connected car features by discussing existing features and giving a glimpse what could be possible with further development in the next few years. Finally, he gives an outlook how the future of connected cars could look like. His argumentation is based on the current research vehicle F 015 Luxury in Motion from Mercedes. Despite the scientific topic the author manages to use a comprehensible language, e.g. if he uses technical terminology he immediately explains it. Furthermore, the narrative style and figurative language contribute to a better understanding of the topic. For this reason it is negligible that the topic is not illuminated from all perspectives, e.g. he does not address the negative impacts of the connected car phenomenon. As a conclusion, this article is suitable for beginners giving first insights into the topic. For interested people wanting further information to related subjects hyperlinks are provided in the article.

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Accenture Plc: Accenture Connected Vehicle Survey

Connected vehicle: What drivers want


With the promise to transform the automobiles role for consumers, the digital revolution made its way into the automotive industry. The current study, conducted by Accenture, a professional service company with a focus on strategy, digital, technology and operations, was performed to examine the consumers’ attitude towards connected services in vehicles across several countries. Thus allowing a comparison of various viewpoints. The survey consists of twelve parts, each examining whether the consumers are using or interested in several connected services. Therefore readers obtain an overview of the existing and planned services in this field. Supported by the clear structure of the findings and through the use of appropriate graphics, the content is easy to understand. Nevertheless, the findings are still interesting for experts and entrepreneurs, who would like to find out more about the needs and usage patterns of potential customers. Thus, the survey provides a good insight into the subject of connected cars from the consumers’ viewpoint. Focusing on the consumer provides new insights, allowing not to cover every aspect of the subject.

Read the survey

Connected Car Study 2015

Racing ahead with autonomous cars and digital innovation


The global automotive industry is facing challenges on several levels: increasing safety and environmental regulations, transformed customer needs, stagnating core markets plus new and unexpected competitors through emerging markets amongst others. The annual “Connected Car Study”, conducted by a global team of practical strategists from the accountancy firm pwc, refers to the last point and examines the subject “connected cars” from an economic point of view. The scientific paper focuses on the impact and opportunities of different industrial sectors discussing the statement: “The connected car is a disruptive technology that will upend traditional auto industry structures, usher in new business models, and change the nature of the business“. The executive summary provides an overview of the topic and the findings of the survey. The main part is divided into seven parts, all analyzing the topic from different perspectives. Beginning with the introduction into the seven functional areas, e.g. infotainment or autonomous driving, where suppliers are able to create value in this digital segment. In the following parts, opportunities and chances, impacts and consequences and upcoming security issues of emerging markets are covered. Moreover, the paper gives a precise insight into the current innovation leaders and their activities in the car component supplier sector. According to the results, these innovation leaders are vital for the connected cars industry as cars will be perceived “… as a bundle of services, rather than a package of hardware”. Finally, the paper covers how car manufacturers could respond effectively to the challenges and risks caused by the connected car phenomenon. Despite the scientific orientation of this paper, it is also suitable for non-experts who like to gain a comprehensive insight into the economic impact of connected services in the automotive and digital industry. Although the paper discusses the results of a scientific study, the graphs and charts are reduced to a minimum, which contributes to an easier understanding. The simple language and good structure result from using bullet points, and short paragraphs make it easy to keep track. Merely the information concerning the methodology and underlying sources of the study are quite vague and should be described in detail. But the relevance of this point only applies to experts on the field.

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How Well Does Your Connected Car Know You?

Maybe Better Than You May Think


The author David Miller with more than 20 years of experience in the field of information technology and automotive industries is currently the CSO of Covisint, an American information technology company. Based on his professional career, it is not surprising that he reveals negative effects of connected services in cars. The first part of the article discusses that we are on the way to “feed” cars bit by bit with personal information till they take on the owners’ identity. Underlining this statement he draws various comparisons between cars and humans. For an easier understanding a scenic excursion is given. The second half expresses the concerns about potential power of connected services in cars and the resulting danger. This article provides a simple introduction into the field of security within the connected car topic. People wanting deeper insights on this topic need further sources of information.

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A thriving community of professionals interested in connected car strategy and technology

Sreenshot: is an online community of and for industry professionals from the connected car strategy and technology sector. This community belongs to the digital portfolio from TechForge, an independent publishing company with headquarters in the United Kingdom. Experts on this field can sign up and contribute information by publishing articles.  Thus allowing to share their knowledge and expertise with other professionals and additionally providing an opportunity to engage with an audience to gain different viewpoints. Current writers come from various industry sectors like software companies, automakers, information technology companies or learned societies. Due to the variety of contributors, the articles represent a broad spectrum, ranging from connectivity and devices, data and analytics, driverless and insurance, regulation and security to telematics. Especially for experts and people who want to stay informed about news regarding connected cars the community provides an unique channel. Information shared by experts from a variety of backgrounds allows people to get insights into the topic from a broad range.

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